It was on an all-expense paid trip for VIP influencers, where Druckman realized just how fake influencer marketing is, as she shared, "A lot of the girls are like, 'I don't even know if I can use these photos.' I'm like, 'These are incredible photos. My agent, he's like, 'Yeah, your Instagram has, like, blown up, and that's definitely helped you get into the doors of, like, a lot of casting offices.'" Druckman shared, "I've been getting so many more auditions and callbacks. Meanwhile, Druckman's newfound IG fame led to a career boost. But instead they started to find her," said Bilton.īilton also shared, "It got to a point where Dom could simply tag a brand in a photo and they'd be the ones reaching out, asking her to take their products for free."
#Fake famous free
"We had assumed that we would have to reach out to places and brands in order to get these free experiences.
While each participant had very different experiences during this social experiment (both Bailey and Heiner ultimately decided the experiment wasn't for them), Druckman thrived and, within a few months, had well over 100K followers - most of which were bots, but some were actually real. The kicker - it is completely booked around the clock. They fake free upgrades to first class or trips on private jets, and all you really need to do that is a $12 toilet seat," shared Bilton as he held up a toilet seat over a scenic background on the television to make it look like Druckman was flying 35,000 feet in the air.ĭuring one scene, Bailey learned that there is a fake private jet set that can be rented out for $50 an hour, for influencers to take pictures pretending like they are on a private luxury flight. They fake hikes in the redwoods so that they can try and get free hiking gear and sponsorships. "They fake all-expense-paid camping trips so that later, they can get a free all-expense-paid camping trip. These fake photos quickly become a currency that you can use to get free real experiences, products, and sponsorships," explained Bilton. "People fake private gym trainings so that, later, they can go and get a free training at a private gym. I've worked with influencers for projects where, you know, you select them off of their Instagram, and their images, and then you ask them to come in and do a shoot or an interview, and they will refuse to take photos, because they highly edit their own images and they won't be comfortable with whatever we shoot." One of the documentary's experts, social media manager Hana Hussein stated, "So much of it is so contrived and fake.
"We're simply doing what so many other influencers do.
Next, the content.īilton set up completely fake photoshoots for the participants, a ploy that apparently many influencers use. Bilton then purchased fake followers and bots to like and comment on all three participants' Instagram profiles.
Chosen were aspiring actress Dominique Druckman, fashion designer Chris Bailey and real estate assistant Wylie Heiner. Fake Famous, an HBO documentary that aired Tuesday night, took a deep dive into the world of influencers, and their obsession with fame, as journalist and first-time director Nick Bilton conducted a social experiment to find out if he could turn three unknown people, with nearly no followings, into famous influencers using a few social media tricks.įirst, Bilton held a casting call for the experiment's participants.
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